Learn how to become the MOST DESIRABLE Social Media Influencer

I took this snippet from a Hootsuite article on what brands use to find their Social Media Influencers. ๐Ÿ˜€ I’ve also added my advice below. Link to the Full Article can be found on the bottom of this post.
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“How to find the right social media influencer for your campaign
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Before reaching out to a potential social media influencer, youโ€™ll need to consider the Rs of influence:
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Relevance: The influencer is sharing content and developing a following relevant to your business and the particular market segment you want to target.
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Reach: The number of people you could potentially reach through the influencerโ€™s follower base that would bring value to your business.
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Resonance: The potential level of engagement the influencer can create with an audience thatโ€™s valuable and relevant to your brand.
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When determining whether an influencer is a good match for your three Rs, youโ€™ll need to ask yourself a couple of important questions.” – Hootsuite
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Nico’s Input:
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1. Develop content that focuses on the types of brands you want to target, as this will increase your desirability and relevance.
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2. Build your Engagement through Liking, Commenting, Sharing, Retweeting, Pinning other users’ posts. In return the probability of reciprocation will increase. Thus, increasing your engagement. ๐Ÿพ

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