I took this snippet from a Hootsuite article on what brands use to find their Social Media Influencers. 😀 I’ve also added my advice below. Link to the Full Article can be found on the bottom of this post.
“How to find the right social media influencer for your campaign
Before reaching out to a potential social media influencer, you’ll need to consider the Rs of influence:Relevance: The influencer is sharing content and developing a following relevant to your business and the particular market segment you want to target.Reach: The number of people you could potentially reach through the influencer’s follower base that would bring value to your business.Resonance: The potential level of engagement the influencer can create with an audience that’s valuable and relevant to your brand.
When determining whether an influencer is a good match for your three Rs, you’ll need to ask yourself a couple of important questions.” – Hootsuite
1. Develop content that focuses on the types of brands you want to target, as this will increase your desirability and relevance.
2. Build your Engagement through Liking, Commenting, Sharing, Retweeting, Pinning other users’ posts. In return the probability of reciprocation will increase. Thus, increasing your engagement. 🐾